BBB 26 lost a familiar face even before it began. Former participant Anamara Barreira, 41, revealed this weekend in January 2026 that TV Globo invited her to return to the reality show, however, the invitation was withdrawn. The reason, according to her, was her performance considered “weak” in the Sincerão segment of BBB 25. With the premiere scheduled for this Monday (12), the fact shed light on the production’s criteria for selecting participants and reignited the debate about pressure on social media.
As a result of this evaluation, the Rio-based network reportedly changed its mind. The biomedical scientist detailed the situation in a reply to a fan on platform X, formerly Twitter, last Friday (9). “It happened [the invitation] but they said they didn’t see the same Anamara in Sincerão,” she wrote. Thus, fans’ expectations of seeing her back in confinement after her memorable appearances in 2010 and 2013 were dashed, thanks to a special appearance that generated more criticism than praise.
What happened in the Sincerão of BBB 25?
The controversy originates from a special appearance by the former BBB participant on BBB 25. On that occasion, Anamara was part of the Pipocômeter panel alongside other former participants, such as Sarah Andrade and MC Bin. Her mission was to evaluate the players in confinement, but her performance was the target of harsh criticism on social media. Many fans and netizens claimed she did not commit enough to the dynamic, going against the strong, opinionated personality that made her famous in the past.
In her defense, Anamara argued that her position was different. “I said I wasn’t there to compete for the prize, it was a mere special appearance,” she justified. “Who couldn’t ‘sabotage’ was the one there in the game, why would I go sticking my nose in? Getting hate for nothing?”. In other words, the former participant chose a more reserved stance to not directly interfere in others’ game, a decision that, ironically, cost her return to the show.
Thus, the story serves as a warning about the weight of social media and public perception in the reality show universe. As BBB 26 prepares to begin, Anamara’s situation shows how a single appearance can have lasting consequences, closing doors that seemed open. Despite this, the influencer continues her digital career, demonstrating that life after confinement can be turbulent, but moves forward.
