Sarah Andrade, one of the most strategic players of BBB 21, returns to Brazil’s most watched house as part of the Veterans group in BBB 26, which started its new season last Monday, January 12th. At 34 years old, the influencer, known as “the spy,” is trying for a new chance on Globo’s reality show after a memorable elimination five years ago. Her return is one of the big assets of this season, as she represents a legacy of intense gameplay and complex alliances, something fans of the show love to follow. In this way, the production seeks to repeat its ratings success by bringing back characters who have already proven their worth.
The communicator, who now works in marketing and has her own accessories brand, was once one of the favorites for the 2021 title. During that confinement, she formed the famous G3 group alongside Gil do Vigor and the champion, Juliette. However, her relationship with the woman from Paraíba soured over time, which led Sarah to change her alliances and, consequently, lose some public support. Despite this, her strategic vision was always praised, and she faced three eviction walls before being eliminated, with 76.76% of the votes, in the house’s ninth eviction round.
From the BBB House to Success as an Influencer
Away from the reality show spotlight, Sarah Andrade knew how to capitalize on her fame intelligently. Since her exit in 2021, she has built a solid career as a digital influencer, starred in advertising campaigns, and launched her own business in the fashion world. Furthermore, she refocused on marketing and entrepreneurship, repositioning herself professionally beyond TV. Her post-BBB journey serves as an example for many participants, who see the program as a platform, but not the final destination.
Now, in January 2026, she faces a new challenge: convincing the Brazilian public and her confinement colleagues that she still has a winning game. With the experience of someone who has already lived through the pressure of eviction walls and the dynamics of alliances, her participation promises to be one of the major fuels for social media debates this season. Therefore, all eyes will be on the veteran’s strategy, as she needs to balance her past spy reputation with the new rules of the game in the present.
