Big Brother Brasil 26 has already kicked off with full force this January of 2026, bringing together a special cast of veterans. The new season, which premiered last Monday (12), brought back former participants who marked the history of the reality show, whether through brilliant moves or scenes that went viral on social media. Therefore, the Brazilian audience is already fondly and humorously recalling the main memes associated with these brothers and sisters, a true treasure of the country’s digital pop culture.
This return of the veterans is no accident, as the production seeks to rekindle historic rivalries and nostalgic reunions, guaranteeing ratings spikes from the very first week. In this way, the strategy creates a melting pot of emotions and references that longtime fans love, while attracting new viewers curious about the show’s iconic past. As a result, BBB 26 promises to be a season full of stories that go far beyond the walls of Brazil’s most watched house.
The Memes That Defined a Generation
Among the returning names, Solange Veiga carries with her the eternal memory of the challenge where she sang “We Are The World” in a very particular English, a moment that became one of the first great memes of the Brazilian internet related to the reality show. Similarly, Alberto “Cowboy” cemented his fame as the classic villain of his season, with his hat and vote negotiations that generated pages and pages of online discussion. Furthermore, we cannot forget Jonas Sulzbach, whose outside-the-house meme about “22 centimeters” is still used to celebrate his beauty, years after his participation.
On the other hand, Ana Paula Renault returned to the game carrying the iconic “look at heeeer”, a battle cry that echoed through the house in 2016 and is still repeated by fans today. Meanwhile, Babu Santana is remembered for his resistance to dancing to Dua Lipa with the sisters, giving in only at the final party in a moment that symbolized a rare relaxation. Finally, Sarah Andrade returns with the fame of a ruthless strategist, remembered for accurately predicting Nego Di’s elimination, a move that entered the annals of the game. Therefore, the return of these characters is not just a comeback, but a rewriting of their stories through the lens of 2026.
With social media more integrated than ever, every reaction and reunion of these veterans has the potential to generate new memes and discussions. In this way, BBB 26 positions itself not only as a reality show but as a cultural event that connects different generations of viewers through humor and nostalgia. Thus, the expectation is that this season will mix the glorious past with the dynamics of the present, creating perfect content for today’s accelerated digital consumption.
