The highly anticipated GTA 6 faces the possibility of a new delay, according to information from journalist Jason Schreier. Rockstar Games and its parent company, Take-Two Interactive, are said to be prioritizing the final quality of the game, which could postpone the release from November 2026 to March 2027. Meanwhile, a strategic partnership with Sony is taking shape, positioning the PS5 as the main platform for this monumental debut in the gaming market, which promises to shake up the industry in Brazil and worldwide. This move demonstrates the colossal weight of the franchise and the fierce competition for the gaming audience, especially at a time when the Brazilian market remains heated.
According to rumors, Sony has a robust marketing plan aligned with the game’s arrival, treating it as a central event for its console. Thus, the Japanese company seeks to capitalize on the temporal exclusivity (since a PC version is not planned for the initial release) to boost PS5 sales against the competitor Xbox. Therefore, the possibility of a delay, although frustrating for fans, is seen by the companies as a necessary evil to ensure a polished product that lives up to expectations, which are astronomical.
What to Expect from the Sony and Rockstar Partnership?
Schreier, a source known for his scoops in the industry, commented on the Button Smash podcast that the details of the collaboration are still confidential. However, he suggested that Sony has rearranged its release schedule, such as the anticipated Marvel’s Wolverine and Marvel Tokkon, to avoid any overlap or conflict with the arrival of GTA 6. This strategy highlights the drawing power of Rockstar’s title, capable of overshadowing even other major productions. In other words, PlayStation is preparing the ground for the game to receive as much attention as possible, creating a clean and focused release window.
Thus, if the delay is confirmed, players will have to wait a little longer to explore the new world of crime. Despite this, the promise is of a more refined game and an epic marketing campaign, with Sony at the forefront. The impact of this partnership in Brazil is expected to be significant, considering the loyal fan base of the franchise and the popularity of Sony’s console in the country. Therefore, 2027 may be the year when pop culture is dominated, once again, by the arrival of a new Grand Theft Auto.
