BBB 26 premiered this Monday, January 12, 2026, bringing a major novelty to its cast: Alberto Cowboy, a former participant from the seventh edition, was announced as a member of the unprecedented Veterans group. The 49-year-old businessman from Minas Gerais was known for his intense rivalry with Diego Alemão, the winner of that season. Thus, his return promises to rekindle memories and add extra spice to the conflicts in Brazil’s most watched house.
This season, already airing on TV Globo, broke the traditional division between Popcorn and Camarote groups. As a result, the audience now follows three distinct groups, with the Veterans being the major novelty this year. Furthermore, the selection process for the Popcorn group was fully interactive, with five Glass Houses and a popular vote that defined the ten chosen ones to enter the game. Therefore, the dynamics promise to be different from day one.
New Features and Interactivity for the Audience
The changes in BBB 26 don’t stop there. Subscribers to Globoplay, for example, will have access to 12 simultaneous live feeds, allowing them to create their own viewing schedule. The BBB Mosaic also received a major upgrade. The tool, besides showing the participants in the rooms, now allows selecting the specific audio from the camera one wishes to follow, offering total immersion in the house.
Interactivity reaches another level with the three Big Phones scattered around the common area. In 2026, the audience will have the power to choose which one will ring, discovering firsthand the message that the brother or sister will hear. This innovation, responsible for delivering memorable moments, places fans in a position of direct influence on the game, making the experience even more engaging and unpredictable.
