Rockstar Games confirmed, this Thursday (June 18, 2026), that the pre-order of GTA 6 will be available in Brazil starting June 25. The news, awaited by millions of franchise fans, marks another concrete step toward the launch of what is considered one of the most anticipated games in video game history.
The open-world title is scheduled for release on November 19, 2026, on PlayStation 5 and Xbox Series X|S platforms. So far, Rockstar has not announced a PC version, which keeps part of the gaming community in anticipation of possible future announcements.
The confirmation of pre-orders in Brazilian territory comes at a time of great excitement surrounding the game. Since the reveal of the first official trailer, every new detail about GTA 6 generates massive repercussions on social media and major gaming portals in the country and worldwide. Rockstar, known for its marketing strategy wrapped in mystery, chose to release pre-orders almost five months in advance of the launch day.
However, a crucial point remains without an official answer: the price. As of the closing of this publication, the developer has not revealed how much the title will cost in Brazil, for both physical and digital versions. The absence of a defined price fuels debates and speculation among consumers and industry analysts.
Rumors of a US$100 price tag have been denied by Take-Two’s CEO
In recent weeks, rumors circulated that GTA 6 could cost US$100, which would represent a significant jump from the standard market price. The speculation generated apprehension among players, especially in markets like Brazil, where the high exchange rate already makes imported titles more expensive.
However, Strauss Zelnick, CEO of Take-Two Interactive — Rockstar Games’ parent company — had already commented on the topic, directly denying the possibility of such a high price. In his public statements, Zelnick stated that the company’s mission is to charge “much, much, much less than the real value of the game,” a remark suggesting a more conservative pricing stance.
Zelnick also emphasized that, even in scenarios of global inflation, high-budget games have not undergone sharp price adjustments in the last decade. According to him, the average price range has remained between US$60 and US$70 — a level that Take-Two seems intent on respecting, even for a title of GTA 6’s magnitude.
Rockstar bets on delivered value as a price justification
Take-Two’s stance on GTA 6’s pricing goes beyond numbers. Zelnick has publicly highlighted that the company does not blindly follow market trends, but rather ensures that the price charged is aligned with the experience delivered to the player.
“We seek to create something incredible and ensure the price is fair for what is delivered,” said the executive. This philosophy suggests that Rockstar intends to justify the consumer’s investment through the scale and depth of the content offered, a strategy that aligns with the history of the franchise’s previous productions, such as GTA V and Red Dead Redemption 2.
In the Brazilian context, this discussion gains additional relevance. With the dollar fluctuating at high levels, the direct conversion of the dollar price to reais could result in a significant cost for the local consumer. The definition of the value in the national currency is, therefore, one of the most anticipated points for Brazilian fans.
Vice City returns as the main setting for GTA 6
GTA 6 takes place in a vast open world inspired by Florida, USA, with the main setting being Vice City — a fictional version of Miami that marked the franchise’s history. Vice City first appeared in the Grand Theft Auto universe and later gained prominence in the standalone title GTA Vice City, released in 2002, which became a classic in video games.
The choice of this setting reinforces Rockstar’s strategy of exploring environments that already have an emotional connection with the series’ fan base. The fictional Florida promises to be the largest and most detailed map ever created by the developer, with varied biomes, interconnected cities, and an atmosphere that mixes the exotic with the dangerous.
Dual protagonists bring a new narrative dynamic
One of the main novelties in GTA 6 is the presence of two playable protagonists: Lucia and Jason. The duo starred in the game’s launch trailer, and gameplay will alternate between the two characters at different points in the story.
This mechanic of switching protagonists is not entirely new to the franchise — GTA V already allowed switching between three characters — but the approach in GTA 6 seems to place greater emphasis on the dynamic between the two characters, suggesting a more cohesive narrative centered on the relationship between Lucia and Jason.
What is known so far about the launch of GTA 6
With pre-orders approaching and the launch scheduled for November 19, 2026, GTA 6’s calendar remains full of relevant dates for fans. Rockstar has already released official trailers with unseen scenes and revealed details about the game’s characters, keeping the community engaged with gradual content releases.
The lack of confirmation of a PC version continues to be a recurring topic in discussions about the title. Historically, Rockstar tends to release computer versions a few months after the console debut, but no timeline has been officially indicated for GTA 6.
For Brazilian players, the next milestone will be June 25, when pre-orders become available in the country. Until then, the expectation for additional details — especially the price in reais — should continue to dominate conversations on social media and specialized gaming forums.