Who won BBB 21? The answer is Juliette, a makeup artist from Paraíba who won over Brazil five years ago, in 2021, with a landslide victory of 90.15% of the votes. She took home the prize of R$ 1.5 million, becoming one of the biggest champions in the history of the reality show. This season, marked by the Popcorn and Celebrities format and the pandemic context, solidified Juliette as a popular phenomenon, thanks to her authentic charisma that captivated the audience.
How did she achieve this feat? Juliette was the only participant from the Popcorn category to reach the final, facing Fiuk and Camilla de Lucas from the Celebrities. With this historic percentage, she secured the third place in the ranking of the biggest BBB victories, behind only Diego Alemão and Fael. Furthermore, the season was marked by controversies such as the high rejection of Karol Conká and the fake eviction with Carla Diaz, but the focus always returned to the victorious journey of the woman from Paraíba.
From the house to stardom: Juliette’s life after BBB
Since leaving the reality show, Juliette hasn’t stopped. She left the program with over 30 million followers on Instagram and built a solid career as a digital influencer, brand ambassador, and singer. She invested part of the prize in a house and cars for her family, but also focused on music, releasing the album “Ciclone” with collaborations from Marina Sena and João Gomes, in addition to the project “São Juão.” In an interview with CNN, she promised new musical work in 2025, describing it as more relaxed and fun, reflecting her vibrant personality.
And today, in January 2026? Juliette continues to be an influential figure in Brazilian entertainment, showing that her victory on BBB 21 was just the beginning of a successful journey. Her ability to reinvent herself and connect with the public proves that the reality show can indeed launch stars with lasting careers. Meanwhile, BBB remains a cultural phenomenon, with new seasons adapting formats, like the duos in BBB 25, but always remembering the memorable stories like Juliette’s.
