BBB 26 began with an emotional reaction from Marina Sena, who saw her boyfriend, influencer Juliano Floss, announced as one of the participants of the new season of the reality show on Monday night, January 12, 2026. The announcement happened during the commercial break of the soap opera “Coração Acelerado” on TV Globo, marking the premiere of another edition of Brazil’s biggest reality show. Scheduled to air at 10:25 PM, after the episode of “Três Graças,” the program promises to shake up Brazilians’ Tuesday, Thursday, Friday, and Saturday nights. The 29-year-old singer did not hide her anxiety and has already asked her fans for help to form a cheering squad for her “cutie.”
The relevance of the fact goes beyond entertainment, as it involves one of the most popular couples on social media in the country. Juliano Floss, originally from Pinhalzinho (SC), has around 20 million followers and had already participated in “Dança dos Famosos” in 2024. Therefore, his entry into the house generates expectations about his trajectory in the game and, of course, about how Marina Sena will handle the longing. On her social media, the artist revealed she told her boyfriend that he needs to win challenges, like the Leader and Angel ones, so she can send a video, showing she is already fully immersed in the dynamics of BBB.
The dynamics of the new season
In addition to the newcomers from the Pipoca and Camarote groups, which were defined after the closure of the five Glass Houses, BBB 26 also promises the return of Veterans from past editions. These participants are only to be revealed live, after the soap opera “Três Graças,” adding an element of surprise that always pleases the audience. This way, the production maintains the tradition of mixing different profiles within Brazil’s most famous confinement.
While Juliano Floss prepares to experience life inside the house, Marina Sena stays on the outside but already shows she will be a powerful cheerleader. The commotion on social media shows how the personal lives of celebrities blend with the game, creating parallel narratives that captivate the audience. With the season just beginning, it is already possible to expect this will be one of the most talked-about storylines in the coming weeks.
