Shueisha, the famous Japanese publisher responsible for icons like Dragon Ball, One Piece, and My Hero Academia, is about to complete a century of existence. To celebrate this historic milestone in 2026, the company launched an epic advertising campaign that brings together its greatest heroes and villains in a single ad. With official celebrations expected to take place in August, the campaign has already started to excite Brazilian fans on social media. This event is relevant because Shueisha has shaped global pop culture, and therefore, its legacy directly impacts the anime and manga scene in Brazil.
The centennial celebration takes place through a special advertisement in Japanese newspapers, which was also released online. The artwork brings together iconic characters from hits like Hunter x Hunter, JoJo’s Bizarre Adventure, Death Note, and Demon Slayer. In this way, the publisher creates a symbolic bridge between its glorious past and promising future. Additionally, 2026 is already shaping up to be an exciting year for fans, with the premiere of the third season of Jujutsu Kaisen and the second season of Frieren still in January.
The post-celebration future: what to expect from anime in 2026?
Meanwhile, the release schedule for this year is full of expectations. Anticipated adaptations of Oshi no Ko and new arcs of One Piece and Bleach promise to keep the flame alive. However, eyes are focused on a specific event: the Genki Dama Festival of Dragon Ball, scheduled for January 25th. As a result, many hope for announcements about the future of the franchise that practically defined the shonen genre. The question remains: what will be the next step for Goku and his friends?
Despite the celebration, the manga industry continues its natural course. Last year, for example, some series from Weekly Shonen Jump were canceled due to low popularity. Therefore, in 2026, the hope is that fewer stories will have an early end, giving space for new ideas to flourish. After all, Shueisha’s strength has always been in renewing its catalog while honoring its classics. In this way, the centennial is not just a look back, but also a kickoff for the next hundred years of adventures.
