Wicked: For Good, the second part of the Broadway musical adaptation, continues to be successful after its arrival on PVOD (Premium Video On Demand) platforms on December 31st. To celebrate this achievement, a new behind-the-scenes clip, revealed now in January 2026, delves into the practical magic behind the cameras, focusing on the meticulous transformation of actress Cynthia Erivo into the iconic Green Elphaba. Instead of relying on digital effects, director Jon M. Chu opted for a physical approach, with the actress spending hours in the makeup chair to achieve the perfect tone. Thus, the material offers a rare glimpse of the craftsmanship that supported the billion-dollar success of the duology in theaters, which has already grossed over $1.27 billion globally.
In the video, the Oscar-nominated actress explains the nuances of her character’s evolution. Meanwhile, she details how Elphaba’s green tone became darker and more saturated in this second part, with more freckles and even the lips gaining a new pigment. “I thought it was very important for you to be able to see her arms, legs, and torso,” comments Erivo, emphasizing that the color is an integral reality of the character and not where the costume begins. Additionally, she reveals that she used a custom-made wig, keeping her hair loose and free to reflect Elphaba’s emotional journey, a deliberate contrast with the hairstyles from the first part. Therefore, the clip is not just a making-of, but a lesson on character building through practical elements.
From Broadway to the Top of Streaming
The journey of “Wicked” to the screens was long, with Hollywood attempting its adaptation for over a decade until the project took shape in 2021 with Chu directing and the stellar cast including Erivo and Ariana Grande. The decision to split the story into two films, with a combined budget of $300 million, aimed to better develop the characters and not cut important plot points. As a result, the strategy was a resounding success. After dominating the box office, “Wicked: For Good” now leads the digital rental charts, occupying first place globally on Amazon, third on Apple TV, and second on Vudu, proving its lasting appeal to the audience.
Thus, the franchise consolidates its place not only as a two-decade theatrical phenomenon but also as a powerhouse in the modern digital ecosystem. The new behind-the-scenes clip, therefore, serves as a rewarding treat for Brazilian fans who follow the saga and are interested in the technical details of film production. In this way, the magic of Oz, created with sweat, paint, and practical talent, continues to enchant audiences worldwide, whether on the big screen or at home.
