**Netflix** announced this week a strategic agreement with the Japanese studio MAPPA, responsible for hits like *Jujutsu Kaisen* and *Chainsaw Man*. The official announcement, made last Tuesday (January 20, 2026), marks a significant move in the Brazilian streaming market, where anime has already won over millions of fans. This partnership comes at a crucial time, as Netflix seeks to expand its global catalog and solidify its position against specialized competitors. The relevance of the deal is enormous, as more than half of the platform’s current audience consumes anime regularly, according to the company’s own data.
The agreement grants Netflix exclusive distribution rights for a selection of original titles produced by the Japanese studio. In this way, the streaming giant strengthens its portfolio precisely as anime’s popularity reaches record levels in Brazil. As a result, Brazilian fans can expect new projects developed through direct collaboration between the companies, from story conception to the production of related merchandise. Meanwhile, the third season of *Jujutsu Kaisen*, a MAPPA production, continues to be released weekly on Crunchyroll, illustrating the complex licensing competition in the sector.
## What changes for the Brazilian anime fan?
With this expanded collaboration, Netflix has already included several series produced by MAPPA in its catalog, such as *Vinland Saga*, the *Ranma ½* remake, *Hell’s Paradise*, and *Dorohedoro*. However, the major differentiator will be future access to original and exclusive productions, created with a “global perspective,” as highlighted in the official statement. Manabu Otsuka, the studio’s president, stated that the partnership is based on the conviction of maintaining creative independence, seeking a long-term alliance. Therefore, the strategy aims not only to acquire content but also to co-create new franchises born directly within Netflix’s ecosystem.
Despite the focus on new releases, the platform already offers an extensive catalog of titles from the studio, including *Kakegurui*, *Yasuke*, and the film *Maboroshi*. This move occurs alongside other major acquisitions by the company in the entertainment market, reinforcing its investment power. Thus, the competition for the Brazilian subscriber’s time, especially among fans of Japanese pop culture and animation, is expected to intensify even further throughout 2026, with each platform seeking exclusive differentiators to captivate its audience.
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